Launching a 0→1 wallet experience, and more

A roundup of new work and stories

Andre de la Cruz

Nov 5, 2025

We're excited to share two recent launches for Crucible Labs and Roger Healthcare! Both companies wanted to showcase their product in a visually compelling way, with a story that resonates and connects with their audience. We also partnered with the Crucible Labs team to design their new crypto wallet experience from the ground up.

Crucible Wallet

David, former Google CMO and founder of CapitalG, and Ala, co-founder of Bittensor, launched Crucible Labs to grow the Bittensor ecosystem—a decentralized network and marketplace incentivizing collaboration and innovation in AI development. Following our earlier partnership designing Crucible Labs’ brand and website, their team turned to Rally again to bring their next venture to life: Crucible Wallet. We worked closely with their team to make Crucible Wallet accessible to seasoned investors and newcomers alike, while introducing a unique feature: their Smart Allocator dynamically distributes your rewards across tokens to maximize returns with minimal effort.

See how we helped Crucible Labs launch a new wallet experience →

Roger Healthcare

Roger has built an AI-powered documentation platform that gives time and control back to clinicians so they can focus on what matters most: patient care. After steady growth, the Roger team knew it was time for their website to catchup. They wanted to connect with clinicians by telling a story that beautifully showcases their platform and the pain it solves. It was also time to evolve their visual identity to reflect the quality of the product they’ve built.

See how we helped Roger show clinicians how AI can help them reclaim their time →

Curious to learn more? See more case studies or feel free to send me an email: andre@joinrally.co

Off Court

Receive monthly updates: new work, stories from our journey, and how we build great products and brands

Thank you for subscribing.
Something went wrong while submitting the form. Alternatively, email us at: hello@joinrally.co
View all posts