No items found.
Showing clinicians how AI can help them reclaim their time
Roger's AI-powered documentation platform gives time and control back to clinicians so they can focus on what matters most: patient care. After steady growth, the Roger team knew it was time for their website to catchup. They wanted to connect with clinicians by telling a story that beautifully showcases their platform and the pain it solves. It was also time to evolve their visual identity to reflect the quality of the product they’ve built. Their previous site only skimmed the surface of what Roger offered, and lacked the polish and storytelling required to stand out in a competitive healthcare space.
Our team redesigned the homepage, built a new product page, and introduced reusable modules for features and case studies. We designed the product page around a simple narrative framework—“before, during, and after”—mirroring a clinician’s journey through each patient visit. This structure transformed their product explanation into a relatable story, showing exactly how Roger supports clinicians at every step. We expanded Roger’s two-tone palette into a richer system of purples, pinks, tans, and greys, adding warmth and depth we found missing among competitors. Rounded corners, subtle gradients, and AI-inspired details gave the design a modern, yet approachable feel.
The result: a bolder, more confident visual identity, and a highly polished website that feels built for its audience. The new design tells a cohesive story of how Roger helps clinicians spend less time on documentation and more time on care—positioning the brand as a trustworthy, forward-thinking partner in healthcare technology.
We were juggling too many pieces, and needed a partner to take ownership and help us tackle our website redesign with confidence. We chose Rally because they're nimble, responsive, and adapted to our needs. They helped us develop a polished visual identity and website that reflects how far we've come. The redesign increased our credibility with prospects, boosted brand awareness, and resulted in more inbound leads and opportunities for our business.
