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Launching a 0-to-1 crypto wallet for the Bittensor ecosystem
David, former Google CMO and founder of CapitalG, and Ala, co-founder of Bittensor, launched Crucible Labs to grow the Bittensor ecosystem—a decentralized network and marketplace incentivizing collaboration and innovation in AI development. Following our earlier partnership designing Crucible Labs’ brand and website, their team turned to Rally again to bring their next venture to life: Crucible Wallet.
With no in-house design team, Crucible leaned on the Rally team to lead design for Crucible Wallet, as well as the companion marketing website. We crafted a wallet experience grounded in best practices and familiar conventions for wallet and fintech products. This included onboarding, token management, and buy/sell interactions that would be accessible for both seasoned investors and newcomers. A unique Smart Allocator feature presented both an opportunity and a design challenge: translating a complex new investment concept into an intuitive experience for users. This feature simplifies the staking process by dynamically allocating your rewards across top-performing subnets, helping you maximize returns with minimal effort. Our team iterated on how best to surface, explain, and execute this feature within the interface. Lastly, we extended Crucible’s brand to the marketing website, creating custom graphics and UI mockups to showcase the product experience and help Crucible introduce a Bittensor-native wallet to a broader audience.
The result was a cohesive product and website that not only introduced an innovative wallet experience, but also helped strengthen Crucible Labs’ position as a leader and innovator in the ecosystem’s next phase of growth.
Rally truly understood our mission and crafted a fresh brand and digital presence that resonates with our community. Their creativity, strategic expertise, and efficiency make them an ideal design partner, ensuring a seamless and productive collaboration. I wholeheartedly recommend their team.
