AI-ready design systems & workflows for your team
What we do
A system tailored to your team’s work
Product teams
Sound familiar?
You can get AI to generate screens. Getting consistent results that feel like your product is harder.
- Your AI tools generate inconsistent results, even with the same prompt
- Your AI setup is not aligned with your stack’s front-end conventions
- Your design expertise lives with a few people, not in the AI workflows the whole team uses
What we do
Help your team design screens that feel like one product
We translate your product’s design decisions into structured guidance for your tools and stack. Tailored workflows help your team apply that foundation to real tasks, with clear points for design review.
Marketing teams
Sound familiar?
You can get AI to generate campaign assets. Getting them to feel like your brand across channels is harder.
- AI-generated assets look polished, but not distinctly like your brand
- Your brand rules aren’t translated into guidance your AI tools can use
- Adapting a campaign for each channel requires too much manual rework
What we do
Help your team put your brand into practice with AI
We translate your brand’s visual direction into guidance your AI tools can use. Tailored workflows help your team create and adapt campaign assets for different channels, with clear points for design review.
Benefits
Put design expertise to work across your team
More people can move ideas forward
Tailored workflows give your team a confident starting point for real product and marketing tasks, so they can make progress between expert reviews.
AI starts from your design foundation
Structured guidance connects your design decisions to the tools, stack, and tasks at hand. That gives AI more to work from than a prompt alone.
Design judgment stays in the loop
Shared guidance and workflows make expert decisions available beyond the people who made them.
People stay in control of the important calls
We build review guidance and handoff points into each workflow, so your team can apply established decisions with confidence and recognize when a task needs expert design judgment.
What you get
A system people can use and tools can interpret
We turn your design decisions into guidance people and AI tools can use, then build workflows around the product or marketing tasks your team wants to move forward.
Let's talkThe foundation
A design system
We review what you have, clarify the decisions worth carrying forward, and define the foundations, patterns, tokens, and rules for your product or brand.
Reusable building blocks
A component library
Reusable interface components or marketing templates, with guidance on where to use each, what can change, and what should stay consistent.
Principles & examples
Design guidelines
Readable guidance and examples explain how to apply the system and the reasoning behind key decisions. People can use them directly, and AI workflows can draw on that rationale.
Structured for AI
Machine-readable rules
Structured names, tokens, and task-specific rules translate those decisions into formats the agreed AI tools can reference, with details shaped by your stack.
Workflows in practice
Workflows, training, & handoff
We build workflows around real product or marketing tasks, then help your team practice using the foundation, review AI-assisted work, and understand where expert input is needed.
Workflow example
From prompt to design review
The task
A plain-language request starts the workflow: “Add a plan selection screen to billing settings.”
Agent
Add a plan selection screen to the billing settings.
Using workflow
Add a screen to an existing flowThe design foundation
The workflow draws on approved components, design guidelines, machine-readable rules, and conventions suited to the product’s stack.
Components
Plan card
Toggle
Button · primary
Design guideline
Highlight one plan as the recommended choice, so people aren’t asked to compare equal-looking options. Use the primary button only on that plan; the others use secondary.
Machine-readable rules
component: PlanCard
props: name, price, features, cta
highlight: one per screen
cta: primary if highlight else secondary
color: color.surface.highlight
AI-assisted output and review
The workflow turns the request into an initial screen. Automated checks flag potential issues, then a team member reviews them and ensures the screen feels at home in the product.
AI-assisted output
A team member runs the workflow, and a tool composes the screen from the approved components.
Choose a plan
Starter
Team
Top pickBusiness
Automated check
A tool checks the output against the guideline and the rules.
Uses the Plan card componentPass
Only one plan is highlightedPass
Primary button only on the highlighted planPass
Billing toggle label differs from the rulesFlag
For human review
Resolve the flagged item
Confirm it fits the product context
FAQ
Common questions
Do we need a design system already?
No. We review what you have and identify the design foundations the workflows need. Clarifying missing or inconsistent foundations is part of the engagement.
How does this work with our AI tools and stack?
We organize design decisions, names, tokens, and task-specific rules into structured formats the agreed tools can reference. The details depend on the tools, platform, stack, and tasks. Not every AI tool will interpret the system the same way, so we’ll align on which tools to optimize for.
Does the component library include front-end code?
It can include front-end code for reusable components used in product screens or website pages. We agree on the format and implementation scope upfront, including what your team will need to integrate, test, and validate before release.
Where does human design review fit?
Review guidance and handoff points are built into the workflows, so your team can check AI-assisted work and recognize when expert design judgment is needed. Clear foundations and structured guidance give tools better references so outputs are more consistent, but you still need a human in the loop.
What should we bring to the first conversation?
Tell us which product or marketing tasks you want to improve, who does them today, the tools involved, and what a good result looks like. We can use that context to work out which foundations and workflows would be useful.